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Awareness
Watch our compelling videos on ethical practice in medical care. These stories and experts highlight the importance of a compassionate, fair and just health system.
Message for doctors
When physicians are incentivised to prescribe certain medications or treatments for financial gain, they may prioritise those incentives over a patient's individual health needs. This can lead to overprescribing, inappropriate treatment, and an erosion of trust between patients and providers.
DRAP Rules
In 2021, the Drug Regulatory Authority of Pakistan (DRAP) published rules by which pharmaceutical companies are prohibited from offering incentives to doctors for prescriptions. Here's how contravening these rules may get you into trouble.
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